Effective Marketing

Creating the marketing "copy" for your website and business collateral can be tricky. One thing I've noticed is that many service providers...including ones in the wedding industry...most ordinary providers all sound like everyone else.  Boring!

When creating your marketing materials, there is one thing that is very important when describing your services. Always talk about the benefits as opposed to the features of your product or service.  It's a surefire way to stand out among so many.

For instance...

My service is coaching aspiring wedding planners and speaking on the subject. When I coach planners, the benefit they receive is that they will begin their businesses with the right business, marketing and operational plans so that they are successful from the start. They attract more brides, feel more at ease when speaking to others about their business and they learn how to operate their business efficiently.

What benefits do you provide for your clients? Be sure to talk about them often in your marketing...otherwise, you'll sound like ever other planner out there. And you want to stand out, don't you?

Until next time...

Aspire to Plan!