Monday, June 29, 2009

The Birth of the New Aspire to Plan Logo

Kelly from Kelly Ashworth Design has written a blog post that describes how she came up with the awesome logo for Aspire to Plan. It was a really fun process and stretched me in order to hone in on what I wanted for the Aspire to Plan branding.

Kelly takes the time to learn about her clients and their target market. She helps them to stay focused on who they provide products and services to throughout the creative process. This results in a more client attractive logo!

She provides a simple questionnaire with questions about the client, the business, the goals and some of the desired creative elements they'd like to see in their logo or other business collateral.

Take a look at the progressive concepts and see how we ended up with our amazing logo!

Until next time...

Aspire to Plan!

1 comments:

Lisa Michelle said...

Hey, whatdaya know. That's the one I like!!! You really have great taste. It's so pretty!

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